New Look. New stuff. New places to get it. The SP brand is from Hilton Head Island…that’s in South Carolina on the landmass known as North America, contained within the sovereign nation of the United States of America. Don’t say it because we already know you’re saying it: There’s no surf in South Carolina. Well, there is. It’s not as big, consistent, sexy or massive as other places on the planet. The US Open will never be held anywhere around here. Surfer magazine is not likely to ever do a cover on this particular locale. And we don’t really care. We surf. ‘Nuff said. Welcome to our world. God knows, we hope you like it.